KUR

  • KUR launched in 2011 with the intention of creating a “one of a kind” line of clothing. KUR makes products which speak of “less impact to the planet and more impact to people and community”- A rigid dichotomy for most apparel brands. KÛR SS16 collection was showcased at Sunshine Coast Fashion Festival Australia in September 2015. Further showcased at IMG New York Fashion Week (NYFW) in 2017 and 2018.

Solution

KUR currently using DePro to profile each of its collections and products on the blockchain. Each product journey starts from the material purchase till it reaches the consumer.

Using DePro mobile and web apps KUR captures various important data such as the location where they get materials, their quality, the cutting and sewing process and the people involved in that.

One of the main goals of KUR is to make women empowerment and inclusivity and using DePro they can able to prove what they are saying using individual profiles of their workers and their creative crafts.

Project Info :
Client :
Kur
Category :
Apparel Traceability
Objective :
The main objective of the project is to provide complete visibility of the product journey to their consumers and showcase their best practices, sustainable activities & women empowerment in a verifiable way. Also wants to connect with their consumers one to one.
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